What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

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I'm a middle-aged (bordering on senior) geek, born near the tail end of the Baby Boom generation. Since I was just a little guy, I've loved science fiction, comic books, science, space, math and a bunch of other geeky things. As a kid, I felt out of place because of my interests, but now, I embrace them fully.

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